Q: How does Reputation Institute quantify an intangible concept like corporate reputation?
A: Accurately. With a core team of incredibly smart data scientists and PhDs (read the white paper), a time and pressure-tested methodology, machine learning and artificial intelligence, but also, with a healthy dose of common sense.
At Reputation Institute, we define reputation as the emotional connection that stakeholders (consumers, investors, employees) have with a given company.
The top-level formula is simple: if stakeholders have a strong emotional connection with a company, they will buy from, invest in, and want to work for that company – all good things for business.
This is how an intangible concept like reputation directly drives business results.
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