7 Ways to Quantify Reputation (Reputation Institute, August 2018)

Q: How does Reputation Institute quantify an intangible concept like corporate reputation?

A: Accurately. With a core team of incredibly smart data scientists and PhDs (read the white paper), a time and pressure-tested methodology, machine learning and artificial intelligence, but also, with a healthy dose of common sense.

At Reputation Institute, we define reputation as the emotional connection that stakeholders (consumers, investors, employees) have with a given company.

The top-level formula is simple: if stakeholders have a strong emotional connection with a company, they will buy from, invest in, and want to work for that company – all good things for business.

This is how an intangible concept like reputation directly drives business results.

Read more here or use this link to RI.

 

Sources: All texts, content, quotes and graphics by Reputation Institute. All credits to Reputation Institute.

Posted in CSR, bæredygtighed og samfundsansvar, CSR-strategi.