34% of Danish consumers are willing to pay a 10% premium for a more sustainable product alternative (survey by Sustainable Brand Index 2018)

Sustainable Brand IndexTM is The Nordics largest brand study focusing on sustainability.

Based on more than 40 000 consumer interviews, the study maps out and analyses brands on sustainability from the consumer perspective.

Some 2018 essentials are:

  • 72% of Danish consumers say that sustainability impacts their buying decisions
  • 34% of Danish consumers are willing to pay a 10% premium for a more sustainable product alternative

The study includes a comprehensive trend analysis, consumer behaviour analysis and strategic recommendations.

Read more here or use this link to SB Insight.

Sources: All texts, content, quotes and graphics by SB Insight. All credits and rights to SB Insight.

Posted in CSR, bæredygtighed og samfundsansvar, CSR-strategi.