Danskerne: “Vestas, Ørsted og Coop er de mest bæredygtige virksomheder” (analyse fra Advice, maj 2019)

Uddrag af analysen, side 18:

“Der er altså ingen tvivl om, at danskerne har taget virksomhedernes bæredygtigheds­ dagsorden til sig. Men hvem, mener de så, skiller sig positivt ud? I Bæredygtigheds­ barometeret har vi spurgt respondenterne om, uhjulpet, at nævne virksomheder, som de mener gør meget for en bæredygtig udvikling. Det er interessant, at danskernes top tre dækker virksomheder, som er bæredygtige på tre forskellige måder.

Vinderen er Vestas!More

A new approach to materiality: Back-casting from the future to prioritize what really matters (Article by Sustainable Brands, March 2019)

Article by Sustainable Brands on futurefitbusines.org, March 2019:

It’s time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future.

One of the most commonly used tools in the CSR professional’s toolkit is the materiality assessment, an exercise in gathering insight on the relative importance of social and environmental issues as a means to inform reporting and strategy development. And yet the way such assessments are conducted often seems to be more of an art than a science. A recent article in Sustainable Brands highlighted some of the key flaws, from focusing on the wrong questions and factoring in only limited stakeholder views, to looking only a short way into the future.More

Yes, Sustainability Can Be a Strategy! (article in HBR, February 2019)

Article in Harvard Business Review, February 11th, 2019 by Ioannis Ioannou and George Serafeim:

In recent years, a growing number of companies around the world have voluntarily adopted and implemented a broad range of sustainability practices. The accelerating rate of adoption of these practices has also provoked a debate about the nature of sustainability and its long-term implications for organizations. Is the adoption of sustainability practices a form of strategic differentiation that can lead to superior financial performance? Or, is it a strategic necessity that can ensure corporate survival but not necessarily out performance?

More

LEGO’s reputation No. 2 in the world… and sustainability and societal contributions are key elements! (Reputation Institute, March 2019)

Press release from Reputation Institute:

The World’s Most Reputable Companies in 2019

In 2019, ten global companies lead the reputation recovery and are best equipped to mitigate against failure and reputational risk by proactively managing reputation, delivering on stakeholder expectations, and providing the necessary assurances.

These are the companies that have earned the trust of their customers, employees, and investors across the world. They have built credibility with the people who matter most and while financials are strong – they are perceived as having a greater purpose beyond profit.More