34% of Danish consumers are willing to pay a 10% premium for a more sustainable product alternative (survey by Sustainable Brand Index 2018)

Sustainable Brand IndexTM is The Nordics largest brand study focusing on sustainability.

Based on more than 40 000 consumer interviews, the study maps out and analyses brands on sustainability from the consumer perspective.

Some 2018 essentials are:

  • 72% of Danish consumers say that sustainability impacts their buying decisions
  • 34% of Danish consumers are willing to pay a 10% premium for a more sustainable product alternative

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The E in ESG: How to effectively evaluate your environmental risk (article by S&P and GreenBiz, July 2018)

The range of environmental and climate (E&C) risks — the E in ESG — is far-reaching. As defined by the Task Force on Climate-Related Financial Disclosures, E&C risks can include:

  • “transition risk,” arising from the shift to a low-carbon economy
  • “policy and legal risk,” associated with changing climate-change regulation
  • “technology risk,” relating to the significant impact that technological improvements supporting an energy-efficient economic system can have on organizations.

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7 Ways to Quantify Reputation (Reputation Institute, August 2018)

Q: How does Reputation Institute quantify an intangible concept like corporate reputation?

A: Accurately. With a core team of incredibly smart data scientists and PhDs (read the white paper), a time and pressure-tested methodology, machine learning and artificial intelligence, but also, with a healthy dose of common sense.

At Reputation Institute, we define reputation as the emotional connection that stakeholders (consumers, investors, employees) have with a given company.More

The right way to support the sustainable development goals (April 2018)

Source: MIT Sloan Management Review, April 2018

Are Companies Succeeding at the SDGs or at “SDG Washing”?

When 193 member states launched the 17 Sustainable Development Goals (SDGs) at the United Nations in 2015, it was not clear how businesses could contribute to an agenda that covered such wide-ranging topics as eliminating poverty and hunger and promoting peaceful, just, and strong institutions worldwide.More

MIT Sloan Management Review: Supporting sustainable development goals is easier than you might think (February 2018)

It is possible for business to be both sustainable and profitable — but some sectors have a smoother path than others.

Companies and investors are being asked to support the 17 Sustainable Development Goals (SDGs) for 2030 — what some have described as “the closest thing the Earth has to a strategy”— since the public sector alone does not have the resources to do so. At the same time, companies must create value for their shareholders to create the returns they need for their ultimate beneficiaries.

In essence, both are being asked to do good and do well at the same time.More