34% of Danish consumers are willing to pay a 10% premium for a more sustainable product alternative (survey by Sustainable Brand Index 2018)

Sustainable Brand IndexTM is The Nordics largest brand study focusing on sustainability.

Based on more than 40 000 consumer interviews, the study maps out and analyses brands on sustainability from the consumer perspective.

Some 2018 essentials are:

  • 72% of Danish consumers say that sustainability impacts their buying decisions
  • 34% of Danish consumers are willing to pay a 10% premium for a more sustainable product alternative

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The E in ESG: How to effectively evaluate your environmental risk (article by S&P and GreenBiz, July 2018)

The range of environmental and climate (E&C) risks — the E in ESG — is far-reaching. As defined by the Task Force on Climate-Related Financial Disclosures, E&C risks can include:

  • “transition risk,” arising from the shift to a low-carbon economy
  • “policy and legal risk,” associated with changing climate-change regulation
  • “technology risk,” relating to the significant impact that technological improvements supporting an energy-efficient economic system can have on organizations.

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7 Ways to Quantify Reputation (Reputation Institute, August 2018)

Q: How does Reputation Institute quantify an intangible concept like corporate reputation?

A: Accurately. With a core team of incredibly smart data scientists and PhDs (read the white paper), a time and pressure-tested methodology, machine learning and artificial intelligence, but also, with a healthy dose of common sense.

At Reputation Institute, we define reputation as the emotional connection that stakeholders (consumers, investors, employees) have with a given company.More