Article by Sustainable Brands on futurefitbusines.org, March 2019:
It’s time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future.
One of the most commonly used tools in the CSR professional’s toolkit is the materiality assessment, an exercise in gathering insight on the relative importance of social and environmental issues as a means to inform reporting and strategy development. And yet the way such assessments are conducted often seems to be more of an art than a science. A recent article in Sustainable Brands highlighted some of the key flaws, from focusing on the wrong questions and factoring in only limited stakeholder views, to looking only a short way into the future.More