Companies with a clear and communicated purpose beyond profit make more money (multiple analysis during recent 25 years)

It is a paradox that the most profitable companies are not the most profit-focused?

One of the paradoxes of business is that the most profitable companies are not those that are most profit-focused!

One of the broadest and deepest analysis on purpose-driven companies are described in the findings of Jim Collins and Jerry Porras, who in 1994’s Built to Last found that between 1926 and 1990 a group of “visionary” companies — those guided by a purpose beyond making money — returned 6 times more to shareholders than explicitly profit-driven rivals!

Read more here.

Posted in CSR, bæredygtighed og samfundsansvar, CSR-strategi.