Closing the gap between actual and perceived corporate social responsibility is important to maintain a company’s reputation sharpened.
Although companies are increasingly becoming more sustainable, the public often does not know or recognize a company’s CSR commitment. Consequently, a company’s actual and perceived CSR is frequently misaligned.
Aligning CSR minimizes reputational risks and can improve reputation significantly!
- CSR is essential for a company’s reputation
- Dutch companies on average score 3- 4 points lower in CSR than they do in the other reputation drivers—Products & Services, Innovation, Leadership and Performance —and in overall reputation
- Perceived and actual CSR are often misaligned
- The public lacks awareness of the CSR initiatives of companies