How CSR Impacts Corporate Reputation (Reputation Institute, July 2018)

Corporate social responsibility (CSR) is a way organizations choose to contribute to make the world a better place; to demonstrate that they care for a purpose other than profit.

Under the CSR umbrella you’ll find the feel-good side of business:

  • philanthropy,
  • volunteerism,
  • activism,
  • environmental protection,
  • education,
  • ethics,
  • workplace culture.

Not every company has a dedicated CSR program, but those that do are typically more successful… so they should.

Here’s what we know: CEOs who support corporate social responsibility lead their companies to greater success than those who do not. Our recent CEO RepTrak® and CSR RepTrak® research shows that CSR is an essential part of a CEO’s reputation in addition to greater corporate reputation.

In his recent open letter to CEOs entitled “A Sense of Purpose,” Blackrock Chairman and CEO Larry Fink offers long-term corporate growth advice to his colleagues:

“Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show it makes a positive contribution to society.”

Read more here or use this link to RI.

 

Sources: All texts, content, quotes and graphics by Reputation Institute. All credits to Reputation Institute.

Posted in CSR, bæredygtighed og samfundsansvar, CSR-strategi.