McKinsey article: Bringing discipline to your sustainability initiatives

Many companies have more sustainability initiatives than they can possibly manage. Here’s how to get them under control.

Sustainability has become a part of life for many companies.

For some, it’s a matter of meet- ing demands from customers seeking socially responsible goods and services.

For others,  it’s about addressing pressure from stakeholders— including investors—or pursuing their own corporate values.

For still others, especially those in a resource-constrained environment, it’s  a strategic imperative.

Whatever the impetus, sustainability has become sufficiently  pervasive that defining it and executing business programs, products, and practices with an  eye to their environmental and social implications has become a demanding managerial exercise.

Download the 2014 report here: Bringing discipline to your sustainability initiatives – McKinsey – August 2014.

Posted in CSR, bæredygtighed og samfundsansvar, CSR-strategi.