A new approach to materiality: Back-casting from the future to prioritize what really matters (Article by Sustainable Brands, March 2019)

Article by Sustainable Brands on futurefitbusines.org, March 2019:

It’s time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future.

One of the most commonly used tools in the CSR professional’s toolkit is the materiality assessment, an exercise in gathering insight on the relative importance of social and environmental issues as a means to inform reporting and strategy development. And yet the way such assessments are conducted often seems to be more of an art than a science. A recent article in Sustainable Brands highlighted some of the key flaws, from focusing on the wrong questions and factoring in only limited stakeholder views, to looking only a short way into the future.More

Yes, Sustainability Can Be a Strategy! (article in HBR, February 2019)

Article in Harvard Business Review, February 11th, 2019 by Ioannis Ioannou and George Serafeim:

In recent years, a growing number of companies around the world have voluntarily adopted and implemented a broad range of sustainability practices. The accelerating rate of adoption of these practices has also provoked a debate about the nature of sustainability and its long-term implications for organizations. Is the adoption of sustainability practices a form of strategic differentiation that can lead to superior financial performance? Or, is it a strategic necessity that can ensure corporate survival but not necessarily out performance?


LEGO’s reputation No. 2 in the world… and sustainability and societal contributions are key elements! (Reputation Institute, March 2019)

Press release from Reputation Institute:

The World’s Most Reputable Companies in 2019

In 2019, ten global companies lead the reputation recovery and are best equipped to mitigate against failure and reputational risk by proactively managing reputation, delivering on stakeholder expectations, and providing the necessary assurances.

These are the companies that have earned the trust of their customers, employees, and investors across the world. They have built credibility with the people who matter most and while financials are strong – they are perceived as having a greater purpose beyond profit.More

Efter CØ (Cirkulær Økonomi) kommer BØ (Behold-Økonomi) (Aktuell Hållbarhet, marts 2019)

Uddrag af artikel 1. marts 2019 af  Björn Anderberg, redaktör, Aktuell Hållbarhet:

“Inget varar för evigt och det är intressant att fundera på vad som kommer efter hållbarhet. En bubblare i flera år har varit cirkulär ekonomi, CE, som presenteras som en lösning på alla möjliga samhällsproblem kopplade till klimat, konsumtion, avfall, design och resursutnyttjande.

Men teorierna inom cirkulär ekonomi är ofta tillkrångliga och svårbegripliga och den cirkulära ekonomi framstår mer och mer som en kalkon, en fågel som flaxar och flaxar men aldrig riktigt lyfter.More

FAO: Key ecosystems that deliver numerous services essential to food and agriculture are declining rapidly! (Report February 2019)

Many key components of biodiversity for food and agriculture at genetic, species and ecosystem levels are in decline!

Evidence suggests that the proportion of livestock breeds at risk of extinction is increasing, and that, for some crops and in some areas, plant diversity in farmers’ fields is decreasing and threats to diversity are increasing.More

BlackRock CEO Larry Fink: Within 5 years all investors will measure a company’s ESG performance to determine its worth (Business Insider, Nov. 2018)

“We’re trying to improve the performance of our clients,” Fink said at The New York Times DealBook Conference in New York on Thursday. He also predicted that in the near future, all investors will be using ESG (environmental, social, governance) metrics to determine the value of a company.

“I do believe that the demand for ESG is going to transform all investing,” he said, referring to both passive and active investors. “Now, that may be one or five years away from now, but it’s not that far away.”More

Morningstar: ESG Funds Outperform in Growth and Returns in 2018 (February 2019)

The number of ESG funds grew by 50%, while money gushed in.

The number of sustainable investment funds has increased nearly 50% in the past year to 351, with total assets of $161 billion by the end of 2018, according to a new paper by Morningstar. A record number of those were launched in 2018 and more existing funds added environmental, social and governance criteria to their prospectuses, according to Jon Hale, director of sustainability investing research, who wrote the paper. In fact, there were 37 new funds launched last year, while 63 existing funds added ESG criteria.More