Fra Deloittes forord til rapporten:
“The Sustainable Development Goals provide a comprehensive framework for the world to work together to create a better future to 2030. Businesses can make a huge impact towards the achievement of the Sustainable Development Goals and the good news is that this isn’t just good for humanity, it’s good for business.
It is increasingly evident that enduring commercial success is linked to a commitment to sustainable development. To fully benefit from this association, businesses need to encapsulate it in a clear purpose. That purpose should be compatible with the Sustainable Development Goals and needs to shape the way the business is both designed and run.
We call this 2030 Purpose.
Whilst many big businesses communicate a clear purpose, only a quarter link this purpose to sustainable development. And of those that do, fewer still appear to truly live that purpose.
The route to unlocking the benefits of 2030 Purpose will differ by business and sector. However, there are some golden rules: authenticity, balance and consistent application. An authentic purpose is one that is lived through the actions of the business. A balance needs to be continually maintained between emphasis on short term imperatives and longer term external commitments, whilst understanding developing stakeholder expectations. Finally, the purpose should be applied consistently, enduring well into the future and transcending corporate changes.
2030 Purpose is a choice, and a choice that has many implications. But it is a choice that is increasingly recognised as a necessary condition for the delivery of long term value, both to direct stakeholders and wider society.
It’s good for business and good for the world.”